Welcome to the Inclusify Media Kit

In her new book, Dr. Stefanie K. Johnson reveals the unexpected ways that well-intentioned leaders undermine their teams, explains how to recognize the myths and misperceptions that drive these behaviors, and provides practical strategies to become an Inclusifyer.

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Stefanie K. Johnnson, author of Inclusify

Table of Contents

Book Factoids

Book website: inclusifybook.com

Title: Inclusify: The Power of Uniqueness and Belonging to Build Innovative Teams

Formats: 288 pages, 6” x 9”, hardcover: $29.99; also available in Ebook and AudioBook

Author: Stefanie K. Johnson

Publication date: June 2, 2020

ISBN: 9780062947284

Publisher: Harper Collins

Sample chapter: inclusifybook.com/free-chapter


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Who Should Read Inclusify?

Book Description

Humans have two basic desires: to stand out and to fit in.

Companies respond by creating groups that tend to the extreme.

How do we find that happy medium where workers can demonstrate their individuality while also feeling they belong?

The answer, according to Stefanie Johnson, is to Inclusify.

In this essential handbook, she details Inclusifying—unlike “diversifying” or “including”— implies a continuous, sustained effort towards helping diverse teams feel engaged, empowered, accepted, and valued.

It’s no use having diversity if everyone feels like an outsider, she contends.

In her research, Johnson found common problems leaders exhibit which frustrate their attempts to create diverse and cohesive teams:

Leaders that underestimated the importance of group coherence and dynamics often have employees who do not feel like they belong; leaders that ignore the benefits of listening to different perspectives leave some people feeling like they cannot be their authentic selves.

By contrast, leaders who Inclusify can:

  • forge strong relationships with their teams
  • inspire greater productivity from all of their workers
  • create a more positive environment for everyone

Having a true range of different voices is good for the bottom line—it allows for the development of the best, most innovative, and creative solutions that are essential to success.


  • reveals the unexpected ways that well-intentioned leaders undermine their teams
  • explains how to recognize the myths and misperceptions that drive these behaviors
  • provides practical strategies to become an Inclusifyer

By learning why uniqueness and belonging are so imperative, leaders can better understand what makes their employees tick and find ways to encourage them to be themselves while ensuring they feel like they are fully part of the group.

The result is a fully engaged team filled with diverse perspectives—the key to creating innovative and imaginative ideas that drive value.

Press Release

Build Better Businesses By Focusing on Employees

A New Leadership Approach detailed in Inclusify

By Stefanie K. Johnson, author, researcher, professor, and speaker

The most demographically balanced organizations are best positioned to deal with an evolving global economy. But diversity alone is just not enough. Inclusion is the vital component to harnessing the full power of diversity.

What has the greatest effect on inclusion? Your boss.

Dr. Stefanie K. Johnson has long studied the intersection of leadership and diversity. She has an extensive consulting background as well as creating and delivering leadership development training with an emphasis on evidence based practice. She has worked with the best companies in the world to create more inclusive leaders.

Psychology tells us that we as humans are always trying to balance the two most fundamental human desires, uniqueness and belonging.

Being your unique self is easy if you don’t have to interact with people who are different than you, and creating a team is straightforward if everyone on your team is the same. But because of this tension, most leaders miss out on one or the other of these 2 essential ingredients and end up with either mixed or negative results. Dr. Johnson is the one to help leaders change this.

In this groundbreaking guide, management expert Dr. Stefanie K Johnson outlines the transformative leadership skill of tomorrow―one that can make it possible to build truly diverse and inclusive teams which value employees’ need to belong while also being themselves.

The book is packed with evidence from Dr. Johnson’s research, lab experiments, and field studies with multiple organizations and interviews from more than 100 leaders and CEOs of major corporations who were getting it right, and leaders at all levels who were getting it wrong.

Inclusifying—unlike “diversifying” or “including”— implies a continuous, sustained effort towards helping diverse teams feel engaged, empowered, accepted, and valued. It’s no use having diversity if everyone feels like an outsider, she contends.

Leaders who are more inclusive will have better relationships with their teams, elicit greater productivity from all their workers, and create a more positive environment for everyone.

Inclusify can change a company by making it possible for unique perspectives to be heard, thus allowing the best, most innovative and creative solutions to emerge while creating an atmosphere in which all employees can be truly engaged. And engagement is the paramount of success and is a key driver of performance.

And in a competitive talent market in which engagement drives retention and profits, Inclusifying is the key to innovation, growth, and continued success.

About the Author:

Dr. Stefanie K. Johnson is an author, professor, and keynote speaker who studies the intersection of leadership and diversity, focusing on (1) how unconscious bias affects the evaluation of leaders and (2) strategies that leaders can use to mitigate bias. She has extensive consulting experience and has created and delivered leadership development training with an emphasis on evidence-based practice. Her research and experience was the basis for her first book Inclusify: The Power of Uniqueness and Belonging to Build Innovative Teams.

She is also passionate about disseminating her work more broadly and has taught two LinkedIn Learning courses on how to increase diversity and inclusion in corporations. She has published over 70 journal articles and book chapters in outlets such as Harvard Business Review and Journal of Applied Psychology and her work has been featured in media outlets such as Forbes, The Economist, Time, and the Wall Street Journal.

Author Bio


Stefanie K. Johnson is an Associate Professor of Management at the Leeds School of Business, University of Colorado Boulder and author of the new book Inclusify. Dr. Johnson is also a frequent contributor to Harvard Business Review and an in-demand keynote speaker. Her work has been featured in The Economist, Newsweek, Time, and on CNN. She lives in the Boulder Bubble in Colorado with her family. (65 words/396 characters)


Dr. Stefanie K. Johnson is an author, professor, and keynote speaker who studies the intersection of leadership and diversity, focusing on (1) how unconscious bias affects the evaluation of leaders and (2) strategies that leaders can use to mitigate bias.

She is a member of the MG100 Coaches and was selected for the 2020 Thinkers50 Radar List.

Dr. Johnson is also a frequent contributor to Harvard Business Review and an in-demand keynote speaker. She has presented her work at over 170 meetings around the world including at the White House for a 2016 summit on diversity in corporate America on National Equal Pay Day.

Media outlets featuring Stefanie’s work include: Forbes, The Economist, Newsweek, Time, Wall Street Journal, Bloomberg, HuffPost, Washington Post, Quartz, Discover, CNN, ABC, NBC, CNBC. She also has appeared on Fox, ABC, NBC, CNN, and CNN International.

She lives in the Boulder Bubble with her Biology Professor husband, two young kiddos, and two old kitties. (158 words/938 characters)


“Many leaders are talking about building more diverse, inclusive workplaces, but few are making real progress. Stefanie K. Johnson is here to do something about that. In addition to her work as a leading researcher, Johnson has extensive experience consulting and advising; her book is full of rigorous evidence and practical ideas for making sure that people who stand out are able to fit in as well.”

Adam Grant, NYT bestselling author of Originals and Give and Take and host of TED podcast WorkLife

“Inclusify is a practical, action-oriented guide to being a better leader for all of your stakeholders. This book will be a game changer for creating more innovative, engaged, and productive teams. Through her academic research and interviews with top CEOs, Stefanie K. Johnson has compiled remarkable data and insights that have the power to change the world.”

Dr. Marshall Goldsmith, #1 executive coach in the world, #1 leadership thinker in the world

“Stefanie K. Johnson’s book provides a new lens through which to examine diversity and inclusion that is both practical and insightful. Inclusify provides so much intriguing data to feed your mind but also shares great stories that engage your heart.”

Vernā Myers, VP of Inclusion Strategy, Netflix

Press Coverage


Business Insider: https://www.businessinsider.com/12-books-diversity-in-2020-every-leader-should-know-about-2020-1 24-Apr 2020

Forbes: https://www.forbes.com/sites/rainerzitelmann/2020/04/27/psychologists-beauty-can-have-a-negative-impact-on-womens-careers/#3c65df4e6e78 27-Apr 2020

HBR: https://hbr.org/2016/04/if-theres-only-one-woman-in-your-candidate-pool-theres-statistically-no-chance-shell-be-hired 26-Apr

HBR: https://hbr.org/2020/03/research-to-reduce-gender-bias-anonymize-job-applications 05-Mar 2020

The Ladders: https://www.theladders.com/career-advice/how-the-hubble-telescope-is-helping-fight-gender-bias 30-Mar 2020

The Washington Times: https://www.washingtontimes.com/news/2020/mar/3/chris-matthews-msnbc-host-felled-metoo-revolution-/ 3-Mar 2020

Scientific American: https://www.scientificamerican.com/article/hubble-telescope-test-inspires-changes-at-nasa-to-combat-gender-bias/ 25-Feb 2020

Forbes: https://www.forbes.com/sites/ibm/2020/01/24/putting-diversity-to-work-in-data-science/#7abc400d7bed 24-Jan 2020

The Undefeated: https://theundefeated.com/features/can-analytics-fix-the-rooney-rule/ 21-Jan 2020

Huffpost: https://theundefeated.com/features/can-analytics-fix-the-rooney-rule/ 15-Jan 2020

Thrive Global: https://thriveglobal.com/stories/another-double-bind-for-women-beauty-as-a-liability-at-work/ 12-Jan 2020

Global Construction Review: http://www.globalconstructionreview.com/news/too-pretty-construction-study-shows-beauty-hinders/ 10-Jan 2020

Phys.org: https://phys.org/news/2020-01-pretty-uncovering-gender-bias-hiring.html 9-Jan 2020


Seattle Times: https://www.seattletimes.com/explore/careers/wsu-researcher-finds-bias-against-beautiful-women-at-work/ 19-Dec 2019

The San Diego Union Tribune: https://www.sandiegouniontribune.com/business/story/2019-12-16/the-bias-against-beautiful-women-at-work 13-Dec 2019

Bloomberg: https://www.bloomberg.com/news/articles/2019-12-12/having-more-women-ceos-won-t-fix-the-gender-gap 12-Dec 2019

Pix 11: https://www.pix11.com/news/national-politics/the-race-2020/how-the-metoo-movement-is-changing-culture 13-Dec 2019

NZ Herald: https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=12284615 13-Nov 2019

HBR: https://hbr.org/2019/11/for-women-in-business-beauty-is-a-liability – 24-Oct 2019

Cape & Islands: https://www.capeandislands.org/post/survey-suggests-metoo-movement-reduced-sexual-harassment-not-gender-hostility#stream/0 16-Sep 2019

Cape & Islands: https://www.capeandislands.org/post/living-lab-radio-september-15-2019#stream/0 15-Sep 2019

Boston Globe: https://www.bostonglobe.com/business/2019/09/03/women-are-facing-massive-increase-hostility-workplace-author-metoo-era-study-says/idjrymGJnMFvNANUO9seHM/story.html 3-Sept 2019

The Telegraph: https://www.telegraph.co.uk/women/business/beauty-gap-good-looks-curse-women-boardroom/ 13-Aug 2019

HuffPost: https://www.huffpost.com/entry/donald-trump-boris-johnson-male-privilege_n_5d39ff8ee4b0419fd339f939?guccounter=1 27-Jul 2019

IDiva: https://www.idiva.com/work-life/careers/this-study-suggests-that-cases-of-harassment-have-decreased-in-the-age-of-metoo-but-have-they-really/18001684 26-Jul 2019

HBR: 18- July 2019 https://hbr.org/2019/07/has-sexual-harassment-at-work-decreased-since-metoo

Politico: https://www.politico.com/magazine/story/2019/06/21/the-real-reason-were-more-likely-to-elect-a-woman-in-2020-227201 21-Jun 2019

Grist: https://grist.org/article/new-report-how-green-orgs-can-retain-diverse-staff/ 21-Jun 2019

Earth Island Journal: https://www.earthisland.org/journal/index.php/articles/entry/big-green-groups-retain-diversity/ 18-June 2019

The New Daily: https://thenewdaily.com.au/life/2019/06/10/cats-to-blame-for-impulsive-behaviour/ 11-June 2019

Huff Post: https://www.huffpost.com/entry/sephora-racism-diversity-training_n_5cf8205ae4b0e63eda94d1be 6-Jun 2019

HypeBeast: https://hypebeast.com/2019/5/off-white-diversity-furor-virgil-abloh-racial-burden-feature 9-May 2019

The Ladders: https://www.theladders.com/career-advice/pretty-comes-at-a-price-for-attractive-woman-in-business 5-May 2019

The Daily Evergreen: https://dailyevergreen.com/53615/news/womens-attractiveness-can-alter-perceptions-at-work/ 3-Apr 2019

Denver Business Journal: https://www.bizjournals.com/denver/news/2019/03/28/colorado-sba-lending-women-minorities.html 28-Mar 2019

SHRM: https://www.shrm.org/resourcesandtools/hr-topics/employee-relations/pages/best-cities-for-working-women-.aspx 25-Mar 2019

Insurance Journal: https://www.insurancejournal.com/magazines/mag-cover/2019/03/18/520490.htm 18-Mar 2019

Businesswire: https://www.businesswire.com/news/home/20190308005412/en/Empowering-Diversity-Growth-Equality-Leadership-Match-Marketing 8-Mar 2019

Physics Today: https://physicstoday.scitation.org/do/10.1063/PT.6.3.20190301a/full/ 1-Mar 2019

Economic Times: https://economictimes.indiatimes.com/magazines/panache/women-in-the-world-of-tech-still-look-up-to-sheryl-sandberg-say-she-has-done-more-good-than-bad/articleshow/67901295.cms 8-Feb 2019

News India Times: https://www.newsindiatimes.com/kamala-harris-is-no-bobby-jindal-not-a-pushover/ 25-Jan 2019


HBR: https://hbr.org/podcast/2018/11/sisterhood-is-scarce 5-Nov 2018

The Irish Times: https://www.irishtimes.com/business/work/would-advertising-board-jobs-open-the-door-to-more-women-1.3646396 30-Sep 2018

The Bulletin: https://www.bendbulletin.com/business/in-the-metoo-era-can-breastaurant-chain-survive-allegations/article_ace84c35-38b4-59a6-b3b0-91ee068990ed.html 2-Sep 2018

HBR: https://hbr.org/2018/09/use-your-everyday-privilege-to-help-others 18-Sep 2018

Dallas Morning News: https://www.dallasnews.com/business/economy/2018/09/16/in-the-metoo-era-can-dallas-based-breastaurant-chain-twin-peaks-survive-a-wave-of-allegations/ 16-Sep 2018

Center for American Progress: https://www.americanprogress.org/issues/race/reports/2018/08/08/454494/combating-hate-white-nationalism-digital-world/ 8-Aug 2018

The Weather Network: https://www.theweathernetwork.com/news/articles/four-ways-your-pet-can-make-you-sick-dog-cat-birds-hamsters-parasite-blood-infection-lung-disease/108108 8-Aug 2018

The Washington Post: https://www.washingtonpost.com/business/2018/08/06/challenge-behind-wall-streets-weinstein-clauses/ 6-Aug 2018

Sci News: http://www.sci-news.com/medicine/toxoplasmosis-entrepreneurial-activities-06249.html 27-Jul 2018

MNT: https://www.medicalnewstoday.com/articles/322594 27-Jul 2018

Forbes: https://www.forbes.com/sites/brucelee/2018/07/26/if-you-want-to-start-businesses-will-this-cat-poop-parasite-help/#388b38a94ee4 26-Jul 2018

The Guardian: https://www.theguardian.com/lifeandstyle/shortcuts/2018/jul/25/cat-poo-parasite-turn-you-into-millionaire-toxoplasmosis 25- Jul 2018

European Business Review: https://www.europeanbusinessreview.com/gender-parody-how-to-get-even-more-white-men-on-your-corporate-board/ 4-July 2018

Columbus Business First: https://www.bizjournals.com/columbus/news/2018/07/04/from-the-publisher-women-in-healthcare-symposium.html 4-Jul 2018

Morning Consult: https://morningconsult.com/2018/06/04/after-amazon-adopts-rooney-rule-black-lawmakers-call-more-diversity-tech/ 4-Jul 2018

Stanford Law Review: https://www.stanfordlawreview.org/online/open-statement-on-sexual-harassment-from-employment-discrimination-law-scholars/ 1-Jun 2018

Geek Wire: https://www.geekwire.com/2018/amazon-board-diversity-spotlight-tech-giant-agrees-officially-adopt-rooney-rule/ 18-May 2018

Mic: https://www.mic.com/articles/189408/what-is-the-rooney-rule-here-are-the-pros-and-cons-of-the-popular-diversity-initiative 16- May 2018

The Washington Post: https://www.washingtonpost.com/ 16-May 2018

Daily Caller: https://dailycaller.com/2018/05/15/amazon-democrats-racial-diversity-demands/ 15-May 2018

HBR: https://hbr.org/2018/05/what-amazons-board-is-getting-wrong-about-diversity-and-hiring 14-May 2018

Forbes: https://www.forbes.com/sites/ellevate/2018/05/09/the-importance-of-male-voices-in-the-gender-equity-narrative/#7cc2f69b29c1 9-May 2018

PsyPost: https://www.psypost.org/2019/04/sexual-insecurity-causes-attractive-businesswomen-to-be-judged-as-less-truthful-53546 25-Apr 2018

NBC News: https://www.nbcnews.com/storyline/bill-cosby-scandal/bill-cosby-conviction-first-big-win-metoo-movement-n869381 23-Apr 2018

Leaders League: https://www.leadersleague.com/en/news/why-diversity-programs-fail-and-how-to-ensure-yours-doesn-t 27-Mar 2018


Chicago Booth: https://review.chicagobooth.edu/entrepreneurship/2017/article/what-venture-capitalists-can-learn-racist-rats 14-Nov 2017

Yahoo Lifestyle: https://www.yahoo.com/lifestyle/pretty-people-hard-time-getting-jobs-says-science-132216466.html 26-Oct 2017

HBR: https://hbr.org/2017/10/ceos-explain-how-they-gender-balanced-their-boards 16-Oct 2017

Businesswire: https://www.businesswire.com/news/home/20170925005457/en/New-Artificial-Intelligence-Platform-%E2%80%93-Pipeline-%E2%80%93 25-Sept 2017

Austin Business Journal: https://www.bizjournals.com/austin/news/2017/09/14/austins-lack-of-tech-diversity-not-unique-but-its.html 14-Sep 2017

HBR: https://hbr.org/2017/08/what-11-ceos-have-learned-about-championing-diversity 17-Aug 2017

HBR: https://hbr.org/2017/08/what-the-science-actually-says-about-gender-gaps-in-the-workplace 17-Aug 2017

London School of Economics Business Review: https://blogs.lse.ac.uk/businessreview/2017/04/13/the-effects-of-good-looks-on-professional-success-its-complicated/ 1-Apr 2017

Center for American Progress: https://www.americanprogress.org/issues/race/reports/2017/03/29/429424/supply-diverse-workers-tech-silicon-valley-lacking-diversity/ 29-Mar 2017


HBR: https://hbr.org/2016/12/why-arent-there-more-asian-americans-in-leadership-positions 19-Dec 2016

HBR: https://hbr.org/2016/10/why-we-fail-to-report-sexual-harassment 4-Oct 2016

Romper: https://www.romper.com/p/9-early-signs-your-kid-will-be-a-leader-17972 6-Sep 2016

Yahoo Lifestyle: https://www.yahoo.com/lifestyle/attractive-women-workplace-171815653.html 28-Jul 2016

Slate: https://slate.com/human-interest/2016/04/if-you-re-the-only-woman-or-person-of-color-being-considered-for-a-job-you-almost-certainly-won-t-be-hired.html 28-Apr 2016

Fast Company: https://www.fastcompany.com/3059352/only-interview-one-woman-theres-statistically-no-chance-shell-be-hired 28-Apr 2016

Takepart: http://www.takepart.com/article/2016/04/27/why-one-token-candidate-won-t-make-difference-diversity-hiring 27-Apr 2016

HBR: https://hbr.org/2016/04/if-theres-only-one-woman-in-your-candidate-pool-theres-statistically-no-chance-shell-be-hired 26-Apr 2016

The Guardian: https://www.theguardian.com/money/2016/apr/26/women-job-search-hiring-interview-tips-finalist 26-Apr 2016

The Atlantic: https://www.theatlantic.com/business/archive/2016/04/status-diversity/477228/ 7-Apr 2016

Vox: https://www.vox.com/2016/3/25/11307182/vox-sentences-trump-cruz 25-Mar 2016

The Guardian: https://www.theguardian.com/us-news/2016/mar/25/women-minoriites-penalized-workplace-diversity-study 25-Mar 2016

Quartz: https://qz.com/647512/the-only-people-who-arent-penalized-for-promoting-diversity-at-work-are-white-men/ 25-Mar 2016

CNN Money: https://money.cnn.com/2016/03/24/technology/women-minorities-penalized-for-promoting-diversity/index.html 24-Mar 2016

Jezebel: https://jezebel.com/study-shows-women-and-minorities-are-punished-for-speak-1766927323 24-Mar 2016

HBR: https://hbr.org/2016/03/women-and-minorities-are-penalized-for-promoting-diversity 23-Mar 2016


TIME: https://time.com/3478317/beautiful-women-job-discrimination/ 10-Oct 2014

Vocativ: https://www.vocativ.com/culture/society/sexism-at-work/index.html 9-Oct 2014

HuffPost: https://guce.huffingtonpost.co.uk/copyConsent?sessionId=2_cc-session_4c5cc8fd-8b62-4c0d-b467-d502ed523a33&inline=false&lang=en-gb 12-Feb 2014


Science Daily: https://www.sciencedaily.com/releases/2010/08/100806132218.htm 7-Aug 2010

EHS Today: https://www.ehstoday.com/safety-leadership/article/21916154/leading-safety-by-example-walking-the-walk-saves-lives 7-Aug 2010